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Unlike most Thanksgiving Holiday shopping surveys, Trybe’s survey is based on consumers real behavior and not only the prediction of their purchases.
The data presented in The Shopper Ticker by Trybe represents information collected within 12 hours after the Thanksgiving Holidays in the U.S. The survey was conducted by Trybe and gathered close to 3500 respondents in U.S across all states.
The data and trends shown in The Shopper Ticker for November 2017 include:
- Women prefer shopping on Thanksgiving Day more than men, 34% vs. 30%, whereas men are in favor of shopping on Cyber Monday more than women, 56% vs. 51%.
- Only 1 in 5 did not shop during the Thanksgiving Day, Black Friday or Cyber Monday.
- The the biggest categories of bought goods are electronics for men, while women purchased apparel and accessories. Electronics only comes second for women.
- While both genders predominantly use the three days to shop for other people, women do so more than men, women 82% vs men 61% . Men buy for themselves at twice the rate vs. women 26% vs. 13%.
- Out of the consumers who bought something on Cyber Monday, 8 in 10 bought on Amazon.