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Haliborange used Consumer Research to gain knowledge on competitors and go-to-market with new products
In 2015, the Haliborange brand launched and started selling Softies, a kids’ multi-vitamin product in new mini-pack sizes. As the product was the first in its range that catered to on-the-go kids, the branding team knew that they needed to validate its hypotheses and gain unbiased consumer feedback to understand how they should expand their product offerings. Read how the company used market research to get a comprehensive, competitor focused analysis to understand what drives parent´s purchasing decisions.