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Haliborange Used Research to Better Understand Consumers, Tap New Profits

In 2015, the Haliborange brand launched and started selling Softies, a kids’ multi- vitamin product in new mini-pack sizes. As the product was the first in its range that catered to on-the-go kids, the branding team knew that they needed to validate its hypotheses and gain unbiased consumer feedback to understand how they should expand their product offerings. Read how the company used market research to get a comprehensive, competitor focused analysis to understand what drives parent´s purchasing decisions. Download the full case study and discover:

  • The emotions, experiences, and values that drive consumer behavior
  • How to drive consumers through a brand funnel, and why doing so is vitally important
  • Why it is important to understand the preferences of consumers in different segments – and why analyzing competitor data is a key way to acquiring those insights
  • When and under what circumstances it pays to sample products directly to key shoppers