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How Sørlands Chips used Consumer Insights to drive sales

Scandza’s Sørlands Chips had a strong strategy for the rollout of their latest product, Müslibar, a range of indulgent but healthy snacks. As their latest product reached maturity they decided it was time to accelerate. They choose to use consumer research to understand their buyers and know what else they could do to grow their success. Read how Sørlands Chips gained actionable insights by analyzing consumer behaviors.

 

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