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Mars utilized invaluable consumer insights to improve market position


To maintain the market position held by M&M’s® Tubes, Mars Brazil needed to convince retailers that changes made to the candy’s ingredient formulation and pricing structure were beneficial. Read how the analytics-driven consumer market research relied on by Mars Brazil put the company on a strong footing during negotiations with retailers and how that data was strong enough to persuade retailers to get on board. Download the full case study and discover:

  • The essential insights that market research can reveal about consumer patterns and preferences
  • How sales can be improved by using market research to identify hidden opportunities
  • The most efficient and effective ways to explore product performance data for a market
  • Which consumer insights are most useful for convincingly demonstrating a product’s value-proposition