Brand Tracker 360
Brand Tracker 360 is the most in-depth way to gather insights on your brand and getting a holistic view of the category that your product is in. Get a complete overview of your brand’s performance benchmarked against the competitive landscape. Discover the drivers and barriers for conversion throughout your funnel to better understand why people move through your funnel and why they fall out. Identify the characteristics of your loyal consumers, so you can target consumers more effectively.
This product is designed to support you in moving consumers through the funnel towards loyalty. Compare your performance with up to 10 competitors of your choice and learn why some consumers may prefer your competitors over your own brand and why others prefer yours. Deep dive into the competitive dynamics of the category by looking at your brand and your competitors’ consumers to determine which of them are likely to switch to your brand and learn from your current consumers what competitors you might be more vulnerable towards.
The 360 will arm you with high quality data and provide you with comprehensive, extensive monitoring of brand and category dynamics and attitudes of consumers. You will be able to assess how effective your marketing campaigns are, and as a result, allocate resources efficiently. It will assist you in identifying opportunities for new product development, prepare for deep segmentation and monitoring your portfolio.
You can launch a research in less than 24 hours and get results in 2-6 weeks. We will walk you through the research results and give you instant access to the data through our Online Dashboard. The 360 will give you everything you should know about your brand and your competitors brand and category. Speed and cost is important to be able to run research efficiently and frequently, and that is just one of many reasons we built Trybe.
Brand Tracker 360 includes
Full Brand Funnel
View your brand funnel and learn how your brand is performing on each of our funnel steps: awareness, trial, purchase, favorite, and loyalty.
Full Brand Funnel for up to 10 competitors
See how your brand funnel compares to the funnels of up to 10 competitors.
Rate consumers are moving from one step of the funnel to the next.
All data can be segmented by age, gender, income, educational level and more.
Determine how consumers perceive your brand and what image you need to push to increase sales.
Drivers for conversion
Find out what pushes people through your funnel to try, purchase, and become loyal.
Barriers for conversion
Find out why people don’t move through your funnel from try to purchase.
How do consumers become aware of your brand and how your marketing efforts impact conversion. This will tell you how to best spend your marketing budget in order to maximize conversion and increase sales.
Understanding when / how a consumer is using or consuming a category overall and how that varies for your brand.
See which products are being used together with your product(s).
Secondary Brand Usage
Discover who your closest competitor is; where your consumers go when your brand is not available and who you are most likely to source consumers from.
Favorite Brand Analysis
Which brands are deemed favorites based on a ranking of your entire category and understand why some consumers favor the different brands.
Shopper Insights (Frequency, Spend, etc.)
Take a deep dive into how often, at what store formats and which retailers consumers are shopping the category at.