Consumer research has a huge part to play in the competitive global automotive industry, and manufacturers and suppliers stand to gain if they can leverage insights to keep up with consumer needs and demands. Consumer research gives you the ability to improve your brand’s perception, track trends ahead of time, or receive early design feedback, to maximize your success.
With the rapid changes, the industry is seeing, consumer research acts as a tool for growth that helps keep up with consumer behavior and demands and stay competitive. Trybe empowers brands and companies worldwide to gain in-depth insights to better understand their products and the attitudes and behavior patterns of their customers. We use advanced data analytics to automate the research process and have a global online community of millions of consumers. This allows us to offer consumer research for a fraction of the cost and at a higher speed than any traditional consumer research firm.
You can use our Brand Tracker to assess the health of your brand and acquire a detailed brand funnel for brand tracking activities. To cater for more specific and sensitive areas, our Custom Research offering is best placed to address unique and complex questions relating to the automotive industry. Additionally, through Custom Research, brands can also determine and compare the appeal of ads, videos, labels, logos and other creatives so you can uncover which image or copy combinations resonates best with your consumers. These along with the rest of our product suite gives companies within the automotive industry the opportunity to get insights and improve their strategy before products hit the market.
Making high-quality research accessible to every brand around the world
Brand Tracker STARTER
Measure the awareness rate of your brand so you can understand how it is perceived by consumers.
Brand Tracker CORE
Understand your brand funnel and how you compare to your competition. Benchmark key brand KPIs and discover the buyers of your product.
Brand Tracker 360
Get a complete overview of your brand funnel and how it fits in your category. Discover the drivers and barriers for conversion throughout your brand funnel.
Conduct customized quantitative consumer research. Test concepts, packages and ads before they go live.
Receive feedback from verified trialists on your product. Understand the repurchase probability, Net Promotor Score and General Liking of your product.
Get help with research