Making high-quality research accessible to every brand around the world
Consumers are now leading the charge, forcing you to adapt to their needs quicker than ever. We specialize in understanding who your consumers are and how they think so you can gain a competitive advantage.
Regardless of the challenges your brand or product might be facing, we are able to work with you to address them through consumer research that is based on data and technology, for a fraction of the cost and at a higher speed than any traditional consumer research firm.
Work with us to develop your edge, target the right consumers and predict market trends – so you can run your brand better, faster and more profitably.
AUTOMOTIVE
As a competitive industry, it is essential to be aware of new technologies as it emerges in the global automotive market. Whether you’re wanting to improve your brand’s perception, track trends ahead of time, or getting early design feedback, consumer research can help you move toward success.
CONSULTING & ADVISORY SERVICES
Consumer research can support firms when it comes to generating new revenue streams while allowing firms to deliver credible advice to clients. We help firms gain an understanding of specific markets by polling consumer opinion based on key focus areas. By getting honest feedback from real consumers, we help you find the insights, knowledge, and understanding that your clients are looking for. In this industry, research is vital to understanding your target markets and increasing sales.
CONSUMER GOODS
Consumers are exposed to new products through advertising between 4,000 to 10,000 times a day. New technologies especially social media has drastically increased this number, but it has also given consumers a new way to learn about products and research their options. In a crowded marketplace, the perception, accessibility and purchasing experience of consumer goods is critical to its success especially online.
FASHION & LIFESTYLE
Consumer research will also help with when developing line sheets to help determine recommended retail prices or best sellers. This is because researching competitors will influence your decision on pricing and what to sell. In addition to your competitors, you need to understand your target market. Understanding and learning their behaviors and how to reach them will be critical when it comes to putting together effective advertising campaigns and achieving success.
FINANCIAL SERVICES
In the financial services industry, trust is a crucial factor in attracting new customers. Due to trust being somewhat fragile, and the financial services climate being unpredictable, it is essential for the financial service industry to continue being dynamic and focus on building trust with its customers. Additionally, online resources and reviews now give consumers a powerful tool to find and compare their options – in terms of companies and services offered.
HEALTHCARE
Healthcare providers are faced with three critical consumer challenges – patient engagement, consumer satisfaction and access to healthcare – which often blocks them from an ongoing relationship with patients. To increase patient loyalty, healthcare providers need to shift to person-centered care. Added to that, many providers have reportedly seen an increase in patient financial responsibility in recent years.
MEDIA & ENTERTAINMENT
In the media and entertainment industry, by knowing your consumers’ demands you can rework your strategies to fit the ever-changing consumers’ needs. It is therefore essential that media and entertainment providers are always aware of what their consumers demands. With consumer research that is done with real consumers, media and entertainment providers can pick up trends, and make provisions for these changes.
RETAIL
The retail sector has been disrupted by the digital age as consumers have become savvier and attracted toward the more personalized world of the digital landscape. The smallest details in the online space can make all the difference to your customers and be the difference between a sale or not. With every online or in-store interaction, you need to deliver excellent service, recognize a loyal customer and resolve customer’s issues.
TRAVEL & HOSPITALITY
Consumer research will also help with when developing line sheets to help determine recommended retail prices or best sellers. This is because researching competitors will influence your decision on pricing and what to sell. In addition to your competitors, you need to understand your target market. Understanding and learning their behaviors and how to reach them will be critical when it comes to putting together effective advertising campaigns and achieving success.
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