Making high quality research accessible to every brand around the world
Orkla
Orkla is a Norwegian conglomerate operating in the Nordic region, Eastern Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminum solutions, and financial investment sectors. The company’s strategic focus is on growth in its branded consumer goods operations. Trybe works with its consumer goods division in the Nordic region.
Consumer Goods
Mars
“The research helped us to prove some assumptions we had and also busted some myths. It has helped us in many ways to create an action plan that will allow us to seize new opportunities and expand our footprint.”
— Brand Manager, Mars
Consumer Goods
Haliborange
“The Trybe team were an easy bunch of people to work with. They understood our objectives well and handled it end-to-end efficiently. We are happy with the results and will recommend them for future campaigns.”
— Senior Brand Manager, Haliborange
Consumer Healthcare
Coca-Cola
The Coca-Cola Company is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Some of its leading brands around the world include Dasani waters, Fanta, Honest Tea, Minute Maid juices, Powerade sports drinks, Smartwater, and Vitaminwater. Trybe has worked with several Coca-Cola brands including Glaceau’s Vitaminwater.
Consumer Goods
Nestlé
Nestlé is the world’s largest food and beverage company. With more than 2000 brands ranging from global icons to local favorites, the company is represented in 191 countries around the world. Trybe has worked with numerous Nestle brands including leading pet care brands such as Friskies and Purina.
Consumer Goods
Scandza
Scandza is an aggressive fast growing challenger within the Nordic FMCG landscape, and a portfolio of strong local brands, complemented by well-known licensed global brands. Trybe has worked with Sørlands Chips, one of the company’s best-selling product portfolios.
Consumer Goods
Fiskars
The Fiskars Corporation is a consumer goods company that operates as an integrated consumer goods company and has two strategic business units: SBU Living and SBU Functional. SBU Functional provides tools for use in and around the house as well as outdoors and consists of brands such as Fiskars, Gerber and Gilmour and several regional and local brands. Trybe has worked with its SBU Functional team.
Consumer Goods
Naturade
Naturade pioneered the introduction of soy protein powders in the 1950s and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements, skin care and hair care products. Trybe has worked on a variety of products within Naturade’s core product portfolio.
Consumer Goods
Hi-Chew
Hi-Chew is a leading soft candy made with real fruit juice blended into the chewy candy, which is 100% free cholesterol or artificial colors. Manufactured by Morinaga America Foods, it is a wholly owned subsidiary of Morinaga & Co., Ltd., which began in 1899 as the first maker of chocolates in Japan. Trybe works with the Hi-Chew brand.
Consumer Goods
OFD Foods
OFD Foods, LLC is the largest diversified freeze dried food manufacturer in North America and a foremost expert in the world in freeze dried product manufacturing. OFD Foods is also the parent company of the Mountain House® brand, which accounts for two-thirds of all just-add-water camping meals sold in North America. Trybe works with their emergency preparedness and camping food items.
Consumer Goods
Wrigley
“Trybe analyzed chewing gum habits which helped create consumer personas for our top 10 products, which we actively use in social media marketing and communications. Additionally, Trybe supported us with arguments to increase listings in relevant retail spaces.”
— Country Brand Manager, Wrigley
Consumer Goods
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