Trybe is a new approach to consumer insights, an industry that has not changed in decades. While we’re constantly making progress, we need people with brains and drive to accelerate our growth and adoption. We’re now looking for a Head of Marketing to devise and execute our global marketing plan, with a heavy focus on North America.
This position is based in Oslo.
What You’ll Do:
- As a our Head of Marketing, you will devise and execute on go-to-market, demand generation and growth strategies for Trybe around the world
- You will drive highly impactful programs to generate leads and maximize lead conversion
- You are responsible for educating clients on our products as well as draft use cases and case studies
- You will set up lead nurturing and demand generation campaigns, and constantly track them for maximum effectiveness
- You will plan and execute online marketing campaigns to increase Trybe`s reach among potential clients
- You will enable a growing sales team with the content and collateral they need to have successful sales conversations
- Your performance will be measured by the impact of the programs you launch, and how well you can draw clients into the sales funnel
Qualifications & Requirements:
- 5+ years experience delivering highly successful B2B demand generation and growth strategies with your fingerprints all over them
- Experience in setting up online marketing campaigns through a variety of channels, and you know how to interpret the results
- You need to be able to on work on strategy and execute it down to the metal. It`s important to point out that this is not only a “helicopter” role, but you`re acting as the ground team as well
- Native level English is a must, additional languages are a plus
- BS/MS in Computer Science, Mathematics, Economics, Marketing, Business or related field
- A lead generation expert: You can devise highly effective programs to generate qualified leads for Trybe. You’re super creative and can rapidly execute on your ideas
- An eye for design and messaging: You know how you want your message to sound and look like, and can execute it yourself as well as explain it to others
- An email master: You possess the ability to run and iterate on highly effective automated email marketing campaigns. You know what tools to use and how to use them
- Great with data: You know how to leverage data to make decisions and drive growth. You know how to create a funnel, and how to measure its conversion
- Scary-good at articulating the essence of our products and the value they create. You can develop an effective content strategy plan. You can also play copywriter
- A “driver” personality: You’re biased toward action, a great collaborator and master disambiguator/simplifier
- Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away
We are disrupting two multi-billion $ industries (product sampling & consumer research), are aggressively expanding around the world and need brains and drive to do so. If you are comfortable in an all-hands-on-deck environment, are output focused, love solving brand and research problems, and thrive in a no-politics culture where the best ideas always win, Trybe is for you.