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Test Your Advertising Effectiveness Through Consumer Research

How many times have you seen an advertisement and wondered to yourself who that was aimed at? The world is full of ads that don’t quite make sense, or are…

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What Do Millennial Moms Want From Brands Today?

Born between 1978 and 1994, Millennials have always been a fascinating segment that marketers have never really put their finger on. After a decade of being chased by marketers for…

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Difference Between Dual-usage And Complementary Goods

The concepts of dual-usage and complementary goods are rooted in economic theory. Dual-usage is defined as products within the same category being used or purchased over the past thirty days….

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Differences Between Consumer Behavior and Motivation

Let’s say you’re looking at breaking into the energy drink market. You look at sales numbers, and you can easily identify Red Bull as the most popular energy drink on…

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An Introduction To The Basics Of Product Insights

Independent from consumer or market insights, product insights are specific to a product or service in question and often require consistent and timely testing. What are Product Insights? The emergence…

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