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How to Use Custom Research to Close More Sales Deals

Many salespeople, especially those in consumer-packaged goods, sell to retailers and buyers and predominantly use point-of-sale (POS) data to support their efforts. But they should also be incorporating custom consumer…

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The World Has Changed, and Consumer Research Hasn’t. Why?

Most of the clients we talk to have had some negative experiences with consumer research before. A number of them just put up with them because there are few alternatives…

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Why You Should Not (Only) Look For Representative Results in Consumer Research

If you’re running consumer research, you’re probably used to getting “representative results” from your research agency. I think it’s worth looking into how they get there, what it actually means,…

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How Social Media Has Shaped The Way Parents Shop Today

Social media has quickly become integrated into nearly every facet of our lives. We get our daily news, keep up with friends, and regularly post updates about our own lives…

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What Is Syndicated Research And What Are Its Benefits?

When it comes to doing market research, you may have more options than you think. Many people assume that getting custom market research performed for their business is the only…

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