Why You Should Not (Only) Look For Representative Results in Consumer Research

If you’re running consumer research, you’re probably used to getting “representative results” from your research agency. I think it’s worth looking into how they get there, what it actually means,…

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New Dashboard Capabilities

October 2017 New Dashboard Capabilities We believe in bringing the latest technology to consumer research and offer the best research experience to brands around the world. Therefore we are consciously…

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Why You Should Use Data to Make Strategic Decisions

When making strategic decisions, it is very easy to go with our instincts or intuitions. The “we did this for a similar product previously and it was successful” or “that…

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Life as a Community Intern in Oslo

I recently graduated with a Master’s degree in the field of Communication and Public Relations at the University of Lorraine in France. I had the opportunity to build a diverse…

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How Social Media Has Shaped The Way Parents Shop Today

Social media has quickly become integrated into nearly every facet of our lives. We get our daily news, keep up with friends, and regularly post updates about our own lives…

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