When and Why You Should be Conducting Concept Testing
Concept testing can be and should be conducted at series of stage gates in the product development process to improve the product launch and in-market success of new and improved…
Read More05-06-2018
Brand Management and 3 Ways Consumer Research Helps
Brand management started with one of the largest CPG companies in the 1930’s—Procter & Gamble. An employee of P&G, Neil McElroy and the P&G President at the time, propositioned an…
Read MoreWhat Is a Brand Funnel and What Should You Be Looking For?
Whether you’re in research, marketing, sales, or product, it’s likely you’ve heard of a brand funnel. While the original brand funnel resulted from the sales process, it’s since evolved to…
Read More19-04-2018
50 Reasons to Conduct Quantitative Consumer Research
Consumer research is a valuable tool that can be used by literally any business to better understand the needs and thoughts of their consumers. Quantitative consumer research, specifically, provides ample…
Read More06-04-2018
How Qualitative and Quantitative Research Work Together
There is an array of methodologies available in the consumer research industry. While digital methods and new technology can make them more complicated, there is one strategy that continues to…
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