Brand Management and 3 Ways Consumer Research Helps

Brand management started with one of the largest CPG companies in the 1930’s—Procter & Gamble. An employee of P&G, Neil McElroy and the P&G President at the time, propositioned an…

Read More

What Is a Brand Funnel and What Should You Be Looking For?

Whether you’re in research, marketing, sales, or product, it’s likely you’ve heard of a brand funnel. While the original brand funnel resulted from the sales process, it’s since evolved to…

Read More

50 Reasons to Conduct Quantitative Consumer Research

Consumer research is a valuable tool that can be used by literally any business to better understand the needs and thoughts of their consumers. Quantitative consumer research, specifically, provides ample…

Read More

How Qualitative and Quantitative Research Work Together

There is an array of methodologies available in the consumer research industry. While digital methods and new technology can make them more complicated, there is one strategy that continues to…

Read More

How to Use Custom Research to Close More Sales Deals

Many salespeople, especially those in consumer-packaged goods, sell to retailers and buyers and predominantly use point-of-sale (POS) data to support their efforts. But they should also be incorporating custom consumer…

Read More