‚Äč

50 Reasons to Conduct Quantitative Consumer Research

Consumer research is a valuable tool that can be used by literally any business to better understand the needs and thoughts of their consumers. Quantitative consumer research, specifically, provides ample…

Read More

How Qualitative and Quantitative Research Work Together

There is an array of methodologies available in the consumer research industry. While digital methods and new technology can make them more complicated, there is one strategy that continues to…

Read More

How to Use Custom Research to Close More Sales Deals

Many salespeople, especially those in consumer-packaged goods, sell to retailers and buyers and predominantly use point-of-sale (POS) data to support their efforts. But they should also be incorporating custom consumer…

Read More

Important Measures of Brand Health: Attitude and Usage

We’ve previously stressed the importance of brand awareness in understanding a brand’s health. Brands, however, must also progress from brand awareness into a deeper understanding of attitude and usage as…

Read More

Important Measures of Brand Health: Awareness

Understanding a brand’s health is pivotal, and we know three of the most important factors to doing so include brand awareness, attitude, and usage. A brand should start by understanding…

Read More