The World Has Changed, And Consumer Research Hasn’t. Why?

Most of the clients we talk to have had some negative experiences with consumer research before. A number of them just put up with them because there are few alternatives…

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Introducing Multiple Survey Selection

December 2017 Introducing Multiple Survey Selection Extensive new functionality available in the Trybe Dashboard delivery platform: While so far the dashboard delivery platform has supported our clients in their journey…

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Why You Should Not (Only) Look For Representative Results in Consumer Research

If you’re running consumer research, you’re probably used to getting “representative results” from your research agency. I think it’s worth looking into how they get there, what it actually means,…

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New Dashboard Capabilities

October 2017 New Dashboard Capabilities We believe in bringing the latest technology to consumer research and offer the best research experience to brands around the world. Therefore we are consciously…

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Why You Should Use Data to Make Strategic Decisions

When making strategic decisions, it is very easy to go with our instincts or intuitions. The “we did this for a similar product previously and it was successful” or “that…

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